Blog - Gilday Creative, Inc.

3D Printed Face Shields

We’re finally putting our 3D printer to good use! We are printing face shield head bands that can be used to create face shields for first responders and hospital staff. We got the idea and print designs from Dr. Freedman at SUNY New Paltz’s Hudson Valley Additive Manufacturing Center. Below is a fast motion video […]

Not All Heroes Wear Capes, But If They Did…..

As the staff of Gilday Creative works remotely and is practicing social distancing, we wanted to thank those who are on the front lines of this pandemic. Those who risk their health and safety to ensure our communities stay safe! Our video may not capture every profession helping us through these trying times, but we […]

Introducing We’re Still Open Hudson Valley

We’reStillOpenHV.com is your new local resource for local brick and mortar businesses to let the community know that they are “still open” and to share what modifications they have made to stay open through the COVID-19 (coronavirus) pandemic. You’ll be able to search restaurants, coffee shops, boutiques, retail businesses and such and find out what […]

Summer Graphic Design Intern

We won't have you make us coffee. That's what the Keurig is for. Gilday Creative. Inc. is an amazing team of talented people who are passionate, creative, collaborative, and love dogs. We work to elevate, celebrate, and advance brands: small, large, and not-for-profit. We believe that our talents should be used to help others become [...]

Thanksgiving Infographic on Pet Safety!

The Thanksgiving holiday is a wonderful time to spend with family, friends and even your pets! Here is a cute infographic we created to spread awareness about pet safety during the holiday!

The Nuts and Bolts of Branding

Did you ever wonder what the actual nuts and bolts of branding really are? We know it can get confusing! Some people just think that it’s just your logo, and surprise, it’s not! We’ve compiled a little organization system to give you an idea of all the things your branding can touch. Corporate Identity – […]

How do your customers see your brand?

A brand starts with name, logo or color scheme, but the vision, personality and value defines the entire customer experience. We help brands live, breathe and interact with the consumer. We do this with research, messaging, and good design.

Navigating Facebook Ad Screeners

Grab your compass and sextant because we are going to navigate through Facebook Ad Screeners! The screening process was instituted in an attempt to avoid political misinformation being promoted on Facebook from unknown third parties.

Why WordPress?

We develop websites on the WordPress platform because of its robustness in design, easy integration with thousands of plug-ins giving websites versatility now and in the future, and ease of use post launch. We train our clients how to use and update their website going forward. Although national companies, such as Wix or Squarespace, may […]

Summer Pet Safety Infographic

Memorial Day is the official kick off for Summer! Don’t forget about our furry friends’ well being during the hot summer months. Before you fire up the grill, check out our Summer Pet Safety Infographic to keep your pet’s tail wagging!

Stop Motion Video for a Direct Mailer

We wanted to give our summer graphic design intern, Maia Casper, a project that was a bit out of the ordinary: a stop motion video. Initially, it seemed simple enough, but it eventually became a labor of love. A few years ago we designed a direct mailer for Amthor International with variable data (names [...]

Halloween Pet Safety Infographic

Here are a few tricks in our Halloween Pet Safety Infographic to treat your pets well this Halloween!

Firework Safety Infographic

Independence Day is a time for family, fun, celebrating our freedom, and... of course... Fireworks! Below is the our firework safety infographic we designed. This year we wanted to create something that would not only celebrate the holiday, but also be informative and help bring attention to an issue that is close to us. Our [...]

Three-Dimensional Model: an Innovative Marketing Strategy

Gilday Creative, Inc. isn’t limited to web and graphic design to develop a marketing strategy for its clients. We use an array of innovative marketing materials for promotional campaigns. We recently worked with a construction firm that is proposing a hotel construction project in an undeveloped parcel of land in the village of New Paltz, [...]

Logo Design Process Starts with Black and White

Occasionally, when we start a logo design project, the following occurs: Client: “It has to have red in it. And yellow! Maybe purple…….”. Gilday Creative: “Nope, the initial logo design concepts will be in black and white. Once the design is approved, then we can see how color plays a role.” Client: “No, no, no. [...]

Gilday Creative’s Branding Seminar!

In collaboration with Todd Fitzgerald of Fast Signs of the Hudson Valley our president Sheila Gilday taught a branding seminar to members of the New Paltz Regional Chamber of Commerce on March 13, targeted towards businesses and entrepreneurs on the importance of a branding a business in a changing economy. Items covered in the informative [...]

What is SEO?

SEO is the acronym for “search engine optimization.” The boring definition is that it is “the process of getting traffic from the ‘free,’ ‘organic,’ ‘editorial,’ or ‘natural search’ results on search engines.” It's a system to increase the number of visitors to your website based on your search engine rankings, which is important. Because let’s [...]

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