Did you ever wonder what the actual nuts and bolts of branding really are? We know it can get confusing! Some people just think that it’s just your logo, and surprise, it’s not! We’ve compiled a little organization system to give you an idea of all the things your branding can touch.
Corporate Identity – Logo, stationery system, email template, signage, forms, apparel
Brand Identity – brand standards including color palette, typography, icon library, imagery such as photography or illustration styles, and copywriting tone and personality
Applications – Applications of the logo and brand identity on the website, collateral, presentations, tradeshows, advertising, direct marketing, social media, etc.
That the above-mentioned aspects of your brand convey a cohesive message and appearance wherever the customers experience the brand, is the reason that visual identity is so important. A cohesive identity projects that you clearly stand for something, that you run a tight ship and that one can consistently expect the highest level of professionalism from your organization, whenever and wherever they meet you.