Did you ever wonder what the actual nuts and bolts of branding really are? We know it can get confusing! Some people just think that it’s just your logo, and surprise, it’s not! We’ve compiled a little organization system to give you an idea of all the things your branding can touch. Corporate Identity – […]
How do your customers see your brand?
A brand starts with name, logo or color scheme, but the vision, personality and value defines the entire customer experience. We help brands live, breathe and interact with the consumer. We do this with research, messaging, and good design.
Logo Design Process Starts with Black and White
Occasionally, when we start a logo design project, the following occurs: Client: “It has to have red in it. And yellow! Maybe purple…….”. Gilday Creative: “Nope, the initial logo design concepts will be in black and white. Once the design is approved, then we can see how color plays a role.” Client: “No, no, no. […]