Client Need
In 2016, CMH launched a formal affiliation with Albany Medical Center that enhances the strengths of both organizations and enables a coordinated planning process to improve patient care. Since then, we have assisted CMH with several marketing campaigns that were consistent over all is media assets, but to also reflect its new affiliation with Albany Medical Center.
Columbia Memorial Health, or CMH, has provided medical care for the Hudson Valley since 1893. Beginning with the Hudson City Hospital, their network has grown to serve more than 100,000 residents in Columbia, Greene and Dutchess Counties. In addition to their modern 192-bed acute care hospital, CMH runs 40 care centers, including 17 primary care and 23 specialty care centers. Their staff includes physicians, nurses, technicians and specialists who have trained at the world’s most prestigious institutions and brought their expertise to serve their community. They’ve chosen to live in this area for the quality of life and the opportunity to deliver the latest technologies and highest quality care for their neighbors.
Gilday Creative Plan
During that time, CMH also went through an extensive rebranding, polishing their identity and focusing on what really matters. The beautiful area we live in, and people that live and work here, and the quality of care they deliver. This transitioned into: Fresh care. Delivered Daily. We worked closely with the executive marketing team to create thoughtful and strategic marketing campaigns, a comprehensive style guide for current and future marketing campaigns, worked with external resources to create targeted search marketing campaigns for digital and social media, and implemented that new brand feel across all aspects of the health care organizations extensive locations and subsidiaries.
The Result
We’ve been working with CMH to implement marketing campaigns across multiple platforms including direct mail, employee newsletters, exterior and interior signage, billboards, social media, and digital ads. Because we specialize in being an in-house “external” design and marketing team, this allows institutions like CMH to lower their overhead cost of not employing a whole marketing department and still be able to market themselves as if they do.
