The law office of Bryon Schneider, Esq. needed to enhance it’s brand identity through several marketing platforms and envisioned a consistent brand identity for future marketing campaigns.
Gilday Creative Plan
To elevate the firm’s brand identity, we first focused to update Schneider’s logo and redesigned the website to reflect the team’s level of professionalism and breadth of knowledge. The logo was designed with two color schemes: one with a white background and burgundy border and inverted version with a burgundy background and white border. From there, we extended the updated branding to a redesigned website that showcased the fields of the firm’s expertise. Finally, we designed a billboard for an outdoor marketing campaign near geographical locations of his offices. The purpose of the billboard is to build Schneider’s brand and give top of mind of awareness.
We developed a consistent and memorable Brand Identity that was utilized in their logo, WordPress website, and internal and external signage. The key to the external signage designs was to make it predominately visual with the law offices’ logo with some accompanying information. Drivers and passengers typically only have six seconds to see a billboard, so the content can’t be overwhelming. But, it contains sufficient information to drive traffic to the website, which contains more information. By maintianing a consistent Brand Identity, keeps top-of-mind-awareness for potential clients and a natural flow of traffic from external signage to the website to an in-person visit.