Branding Questionnaire - Gilday Creative, Inc.

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As a dedicated partner to our clients, Gilday Creative helps businesses achieve their goals with dynamic marketing and branding strategies. The following questions will help us evaluate your Who, your What, and your Why. This helps us to be informed in our choices as we more forward and most importantly, help aid in the development of the brand identity. We also find that this exercise helps you really stop and think about what you really want in your brand, and how your chosen demographic might see you.

Please answer these questions below, before a kick-off meeting can be scheduled.

1. Your Information
Name*
First Last
Your Email Address:*
Your Phone Number:*
Is this a new project or a re-design of an existing brand?*
- New Project
- Re-Design of an Existing Brand
Describe your current business, product or service.*
Could you specify your main business goals and objectives?*
Who will be the main decision maker(s) on this project?*
Who are your main competitors and what differentiates/sets you apart from them? Why should customers choose you over them?*
2. Definition
Who is your primary target audience?*
This could be based on demographics such as age range, race, gender, employment level, social & economic conditions, education, income or geographic location.
Do you offer your target market anything that others do not? Competitive advantage?*
What problem does your current business, product or service solve for customers?*
What will be your main source of advertising?*
How and where will a potential client discover your business? Newspapers, magazines, directories, print marketing materials (posters, flyers, leaflets, brochures), online (website, email, social media etc)
3. Decision
What impression would you like your business to create for customers who experience it?*
What keywords best describe how you would like your business to be portrayed going forward?*
Trust, loyalty, dependability, traditional, corporate, professional, established, edgy, modern, high-tech, fun, creative etc.
What would you like your new logo/identity to accomplish?*
Stand out from the competition, highlight a new product/service, upgrade the outdated image etc.
If you have an existing brand, why is it currently not working for you?
Is there a unique story behind your business or business name?*
Family business etc
Is there anything specific associated with the your business that is important to emphasize?*
4. Design
Are there any specific elements you would like to see incorporated in your logo?*
Icons, symbols, imagery, characters etc.
Do you have a tag line or slogan for your business which needs to be included?
Do you have any color preferences or existing brand colors which must be adhered to?
Existing brand guidelines
Are there any restrictions on the design?*
List/provide links to 5 logos that you like or feel worked well?*
Explain what caught your attention or why were you drawn to those in particular
Logo 1 Logo 2 Logo 3 Logo 4 Logo 5
Why do you think these logo's work well?*
Similarly, list/provide links to 5 logos which you believe do not work well*
Logo 1 Logo 2 Logo 3 Logo 4 Logo 5
Why do these logos not work well?
5. Distribution
Where will the logo primarily be used and in which mediums?*
Printed materials, website, signage, vehicle, clothing (embroidery), merchandise, products etc.
Are there any production restrictions or considerations?*
Size, color, format etc.
6. Deliverables
Is there a time frame or specific deadline for project completion?*
Please provide your project budget?*
Ballpark figures will suffice.
Will you require any other design services in addition to a logo?*
e.g. stationary, print marketing material (posters, flyer’s etc), website presence…

Save and Continue Later

Logo 1	Logo 2	Logo 3	Logo 4	Logo 5

Logo 1	Logo 2	Logo 3	Logo 4	Logo 5

Let’s get started!

1. Your Information

2. Definition

3. Decision

4. Design

5. Distribution

6. Deliverables

Talk to Us!