Welcome Erica Cerulli to our Team
We are pleased to introduce our new Graphic Designer, Erica Cerulli, to our Gilday Creative team! Erica recently graduated with a Bachelor in Fine Arts (BFA) in Graphic Design from the College of Saint Rose in Albany, NY, whose Art and Design Center is nationally accredited. She is a contributing member of the Upstate New York chapter of American Institute of Graphic Arts (AIGA) and has received two Silver American Advertising Awards (ADDY) for her outstanding design work.
Erica is hard working, detail oriented, and has an immense passion for graphic design. Her comprehensive creative talents include: branding, web design, typography, illustration, and packaging design. Erica had demonstrated her impressive abilities through two internships with Gilday Creative, Inc., working on the Taste of New Paltz marketing campaign for the New Paltz Regional Chamber of Commerce, a logo design for a strategic consulting company, and a vehicle wrap for local wholesaler. She excelled in creating print and digital materials for our clients such as advertisements, brand identities, websites, and social media graphics. Erica’s senior thesis “Quintessence Cosmetics” is a beauty brand whose mission is to define your zodiac sign and personality through luxury makeup products. She incorporated a progressive range of colors to symbolize each zodiac sign, elegant illustrations, take-away informational print cards, and an interactive website.
Erica is an avid nature fan and enjoys hiking when she isn’t designing. She also just recently took up wood burning as a fun hobby after using the technique in college to develop a New Orleans spiritual tour promotional gift.
Erica is not the only one who joined our team! She comes equipped with a one year old Bernese mountain dog named Rhea. Rhea enjoys spending the weekends outside exploring the area, taking long walks in the mountains, running around outside, and letting her hair down.
We look forward to working with Erica as we continue to elevate our clients’ brand presence and broaden their marketing reach. In the coming months, we will continue to highlight her design work through our on-going marketing initiatives.