Columbia Memorial Health, or CMH, has provided medical care for the Hudson Valley since 1893. Beginning with the Hudson City Hospital, their network has grown to serve more than 100,000 residents in Columbia, Greene and Dutchess Counties. In addition to their modern 192-bed acute care hospital, CMH runs 40 care centers, including 17 primary care and 23 specialty care centers. Their staff includes physicians, nurses, technicians and specialists who have trained at the world’s most prestigious institutions and brought their expertise to serve their community. They’ve chosen to live in this area for the quality of life and the opportunity to deliver the latest technologies and highest quality care for their neighbors.
In 2016, CMH launched a formal affiliation with Albany Medical Center that enhances the strengths of both organizations and enables a coordinated planning process to improve patient care.
During that time, CMH also went through an extensive rebranding, polishing their identity and focusing on what really matters. The beautiful area we live in, and people that live and work here, and the quality of care they deliver. This transitioned into: Fresh care. Delivered Daily.
We’ve been working with CMH to implement that new look and feeling across multiple platforms, including direct mail, newsletters, site signage, billboards, and digital ads.