Brand Identity & Strategy

Having the strong visual brand is vital to your company’s long term success.

 

Corporate identity plays a significant role in visual branding. We can help you identify and communicate your brand’s uniqueness, differentiation and value, by maintaining consistency, integrity and designing one of a kind brand graphics and visual brand elements.

How We Do it

How do your customer’s see you?

A brand starts with name, logo or color scheme, but the vision, personality and value defines the entire customer experience. We help brands live, breathe and interact with the consumer. We do this with research, messaging, and good design.

 

Research!

You can’t beat the competition until you identify and understand the competition. To become the best, you must know what consumers think of you and your competitors. Once you’ve mastered this, you will know just what to tell customers to motivate them to do business with you. Not sure exactly where you stand in the marketplace? We will compile competitor and industry trend information through research & analysis and you will be ready for the next step to establishing brand voice and messaging.

 

Messaging!

What’s your message? You know your marketplace positioning, so now you need to sell your message. What distinguishes you from the rest? Why do people choose you? The answers to these core questions are not always easy, but essential. we create credible and memorable brand messaging to resonates with the largest possible audience.

 

Award Winning Design

Never underestimate the power of the logo. It’s your first impression, your icon, the visual representation of your mission.  Creating a powerful and memorable logo is a huge asset for branding. Our design team has years of experience creating effective logos to match a comprehensive branding strategy. Let us design an unmistakable visual presence that makes your business stand out from all others.

View Our Branding Projects

The Nuts and Bolts of Branding:

 

Corporate Identity – Logo, stationery system, email template, signage, forms, apparel

 

Brand Identity – brand standards including color palette, typography, icon library, imagery such as photography or illustration styles, and copywriting tone and personality

 

Applications – Applications of the logo and brand identity on the website, collateral, presentations, tradeshows, advertising, direct marketing, social media, etc.

 

That the above-mentioned aspects of your brand convey a cohesive message and appearance wherever the customers experience the brand, is the reason that visual identity is so important. A cohesive identity projects that you clearly stand for something, that you run a tight ship and that one can consistently expect the highest level of professionalism from your organization, whenever and wherever they meet you.