A beloved local business, Catskill Art & Office Supply, needed to have their web presence updated through a website redesign. A fresh, clean, consistent look that was friendly and inviting was the ultimate goal.
A landing page with an animation was the first introduction to Catskill’s previous website. Once inside, it had a lot of elements competing for attention and a different design on some top level pages. Rounded corners and an introduction page made the website look outdated. Multiple typefaces and colors made the pages busy.
After the Website Redesign
Foremost, a consistent, clean and professional look were our highest priorities. Catskill Art & Office has been in business for over 35 years and has been a mainstay in the vibrant art communities in the Hudson Valley. But they are not an art super store.
Next we wanted to make sure that Catskill’s personality and approach-ability came through. We encouraged the use of photographs of the employees for friendliness. Texture and colors were a great way to illustrate the “Catskill experience.”