Did your website survive Mobilegeddon?
Google’s near-apocalyptic plan to possibly destroy the search rankings for websites that aren’t considered mobile-friendly?
This is because the California company decided that with the exponentially growing population of smartphone and tablet users, websites should also keep the pace by making their content easily available on these mobile devices. Makes sense. In addition, research also shows that the amount of people clicking search ads from their phones rather than their desktops have also increased almost 50% within a year. Therefore, they decided to implement this by changing Google’s search algorithm to recognize and show mobile friendly websites near the top of first page search results and in turn push the rankings for non-mobile friendly sites lower.
But that was in April. Now that it’s been a couple months we can really analyze the way this algorithm change has or hasn’t affected businesses.
A report from Adobe that tracked traffic in over 5,000 websites, that were subcategorized into mobile friendly and non-mobile friendly, found that up to 12% of the non-mobile friendly sites fell in their Google search ratings within two months. Although Mobilegeddon’s impact on websites was more delayed than expected, it did end have having a bigger one than many people expected. With this in mind, analysts have found that companies that realized the value of having mobile-friendly websites were rewarded with higher search rankings than those that did not.
Now why is this important for you to know? It may be time to reprioritize your website capabilities if you are not already mobile friendly in order to avoid ending up on the short side of the ongoing digital divide. So much traffic for small and local businesses nowadays is not just coming from advertising and word of mouth, it’s a result of organic SEO. Furthermore, the algorithm change is simply an indication of the bigger change that is happening. Mobile devices are growing in popularity, exceeding the use of desktops for surfing the web. Users expect all sites to be mobile responsive and will immediately move on with their search if they have any difficulty navigating a non-friendly mobile site on their smart phones.
All websites Gilday Creative designs are mobile responsive, maximizing search ability and user experience. This gives our clients a competitive advantage by reaching a wider audience. As technology and society’s expectations change, having a mobile responsive website is no longer optional, but a necessity.
This blog post was written by Mar Jahan, Gilday Creative’s marketing intern for Summer 2015 with contribution from Steve Gilday and reference to the following article: Barr, Alistair. “Google’s ‘Mobilegeddon’ Was a Big Deal, After All.” Digits RSS. Wall Street Journal, 15 July 2015. Web. 11 August 2015.
Image: “The Word Press News Core,” Torque. accessed August 11, 2015, http://torquemag.io/mobilegeddon-unleashed-googles-new-mobile-friendly-algorithm/.