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What is SEO and why do I care?

What is SEO and why do I care?

 
SEO is the acronym for “search engine optimization.” If you’re a website owner who has heard this before but not really sure why it’s relevant, then keep reading. The boring definition is that it is “the process of getting traffic from the ‘free,’ ‘organic,’ ‘editorial,’ or ‘natural search’ results on search engines.” Kind of reminds me of a farmer’s market. Here’s what all that really means: It’s a freely developed system of increasing the amount of visitors to your website based on your search engine rankings, because let’s be honest, when is the last time you actually used Page 2 of Google Search Results? (Thought so.) It’s an alternative to paid search ads, or Search Engine Marketing (SEM).

A Hudson Valley Creative Institution

A beloved local business with 3 locations across the Hudson Valley, Catskill Art & Office Supply, needed to have their web presence updated and they came to Gilday Creative to make it happen. Their goal for the redesign was something fun and different, yet targeted...

Putnam Humane Society Website Launches!

Gilday Creative, a website and graphic design studio, has designed new branding and developed and launched a new website for Putnam Humane Society, the winner of Gilday Creative’s non-profit animal rescue website give-away, Friend of Finn. Putnam Human Society, based in Carmel, NY, received the...

Millbrook Air Takes Flight!

When we announced on Facebook the launch of the new website for Millbrook Air, based at Stewart International Airport, we decided to have a bit of fun and use a few puns associated with air travel.  Unfortunately dear reader, this blog post will be no different.

We were excited when we landed this project because an airplane’s sleek, elegant design inspires a clean and modern design.  We took the core values of the previous site and gave it an updated look while maintaining its brand identity and integrating the color scheme with the logo.

To read more, and see before and after photos click here!

It all comes back full circle.

We are proud to be working with the students of SUNY Ulster's Entrepreneurial Program to develop a new website for their upcoming entrepreneurial program of a student-run on-campus boutique/kiosk called "Community Creations'" that will offer high quality and eco-friendly hand made goods made by local...

Responsive Design

With the growing popularity of smart phones and tablets, websites are commonly being viewed on screens of different shapes and sizes. Approximately 350 million personal computers are sold each year, but it is estimated that over 900 million smartphones and nearly 200 million tablets will...

Appreciation

This is not a standard blog post for a design studio, but more a personal shout out to those who have inspired and supported us into the next phase of business.   As one of the co-owners, I've had the pleasure (and stress, ha!) of watching Gilday...