Blog

Gilday Creative Wins 3 medical marketing design awards

The team of Gilday Creative is honored to share that we have received 3 creative awards from the Healthcare Marketing Report’s 34th Annual Healthcare Advertising Awards!   Our creative design was entered by our amazing clients at Tenet Florida Physicians Services to be recognized in the healthcare...

Gilday Creative Teaches Branding Workshop!

In collaboration with Todd Fitzgerald of Fast Signs of the Hudson Valley our president Sheila Gilday taught a workshop to members of the New Paltz Regional Chamber of Commerce on March 13,  targeted towards businesses and entrepreneurs on the importance of a branding a business...

Gilday Creative Announces Office Move!

The Team at Gilday Creative announces that after 4 glorious years in our office at the Seven21 Media Center in Kingston, we're relocating to the beautiful village of New Paltz!   Our New Address is: Gilday Creative, Inc. 42 North Chestnut Street Suite 101 New Paltz, NY 12561   While we will miss...

Mar’s Internship Experience!

My summer at Gilday Creative has certainly been equal amounts of participating in an amusing and witty office environment as well as a wonderful learning experience. Contrary to popular belief, we interns did not spend the majority of our time making copies and getting coffee. Okay, I did that...

Did your website survive Mobilegeddon?

Remember Mobilegeddon? Google’s near-apocalyptic plan to possibly destroy the search rankings for websites that aren’t considered mobile-friendly? This is because the California company decided that with the exponentially growing population of smartphone and tablet users, websites should also keep the pace by making their content easily available...

What is SEO and why do I care?

What is SEO and why do I care?

 
SEO is the acronym for “search engine optimization.” If you’re a website owner who has heard this before but not really sure why it’s relevant, then keep reading. The boring definition is that it is “the process of getting traffic from the ‘free,’ ‘organic,’ ‘editorial,’ or ‘natural search’ results on search engines.” Kind of reminds me of a farmer’s market. Here’s what all that really means: It’s a freely developed system of increasing the amount of visitors to your website based on your search engine rankings, because let’s be honest, when is the last time you actually used Page 2 of Google Search Results? (Thought so.) It’s an alternative to paid search ads, or Search Engine Marketing (SEM).