What is SEO and why do I care?
SEO is the acronym for “search engine optimization.” If you’re a website owner who has heard this before but not really sure why it’s relevant, then keep reading. The boring definition is that it is “the process of getting traffic from the ‘free,’ ‘organic,’ ‘editorial,’ or ‘natural search’ results on search engines.” Kind of reminds me of a farmer’s market. Here’s what all that really means: It’s a freely developed system of increasing the amount of visitors to your website based on your search engine rankings, because let’s be honest, when is the last time you actually used Page 2 of Google Search Results? (Thought so.) It’s an alternative to paid search ads, or Search Engine Marketing (SEM).